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Notes from the Lokaworks team on running a marketplace store: margin, search, ads and reporting, with the calculations shown.
Sales up but profit down? Follow one 20% shop voucher order by order: it doubled sales, profit still fell 17%, and the reason is a sum you can run on your own products before the next promo.
A Shopee product title that opens with a name nobody types can be shown thousands of times and passed over. One best seller was shown 56,665 times in search and clicked 67 times. Here is how we rewrote the 32 titles of its store in the words buyers type, and how to check yours.
A marketplace agency that guarantees sales promises a figure, not a profit. Here is why a sales target is easy to hit, how to read the margin in a monthly report, the two questions to ask before you sign, and what we do instead.
Before we ran a single ad for a snacks and groceries store in Singapore, we did a read only store audit. Its sales on RedMart (Lazada) looked fine at SGD 34,122.95 a month. The audit found paused ads, inactive listings and expired promotions. Here is what we checked, and how to check your own store.
When you choose Shopee affiliate creators, the follower count is the wrong place to start. What matters is how many people watch each video. Here is the sum to run, and the rules our own affiliate procedure follows, from finding creators to sending samples.
One store moved its Shopee ads off shop wide campaigns and onto single products, each on one exact match keyword at a low bid. Eight months later it had the same clicks and three times the ad sales. Here is the change, worked through on its own figures, and how to check your ads.
Hiring an agency for your Shopee, TikTok Shop or Lazada store? These are the questions to ask a marketplace agency on the first call, what a good answer sounds like and how we answer each one.
A voucher looks like a small discount on the price. On your income statement it is a large cut in your margin. Here is the sum to run before the next campaign, worked through step by step.
Most buyers find a product by typing a few words into the search bar. Whether yours appears depends on the words in the listing and the details you fill in. Here is how to write a listing that search can read.
A shop wide ad campaign reports one total. Behind it, some products earn money from their ads and others lose it on every order. Here is how to split the budget product by product, and what to check each week.
A monthly report is not there to hold every number. Its first page should tell you how much you sold, how much you kept, why it changed and what happens next month.