Five client accounts on Shopee, TikTok Shop, Tokopedia and RedMart (Lazada), told as six case studies. Each shows the problem, what we changed and the result, on the store dashboard.
We do not promise a sales figure. We show what the screens said before, what we changed, and what they said after.
Shopee Indonesia and TikTok Shop, June 2024 to November 2025
IDR 1.37 billion to IDR 8.18 billion a month, six times
Ads moved onto single products, listings rebuilt for search, competitors tracked, TikTok Shop and affiliates added.
TikTok Shop Indonesia, August to September 2025
Sales from TikTok GMV Max ads, IDR 766.4 million to IDR 1.21 billion a month
TikTok Shop added as a second channel beside Shopee, with GMV Max ads.
RedMart (Lazada) and Shopee Singapore, May to September 2026
Shopee SGD 3,013.70 to SGD 4,562.45 a month. RedMart (Lazada) orders 2,073 to 2,694
A read only audit, a profit model, Shopee Ads switched on, the RedMart campaign rebuilt, and promotions on a written routine.
Shopee Singapore, June to July 2026
SGD 19,603.63 to SGD 28,147.28 a month, up 43.58% in month one
All 32 titles rewritten for search, the store sorted into categories, a buyer side audit, and a month one report with a fix for each leak.
Shopee, TikTok Shop and Tokopedia, March to September 2026
IDR 43.33 million to IDR 158.56 million a month, 3.7 times
Ad budget ranked by return, a new product put at the centre, affiliates, and three marketplaces in one report.
Shopee Singapore, April to August 2026
SGD 1,555.69 to SGD 12,974.95 a month, 8.3 times
17 listings rewritten, then the ad budget raised in steps on the campaigns that paid back.
The problem
Where the store stood before, on its own screen, and what was wrong.
What we changed
What we changed, one lever at a time, each with its own before and after.
The result
Where the store stood after, on the same screen with the same filters.
Every screenshot is a crop of the real seller dashboard, at its original size or smaller. The side menu and the shop name are removed. Nothing is redrawn or retyped.
Case 01Shopee Indonesia and TikTok Shop, June 2024 to November 2025
Shopee Seller Centre, Performa Toko, Tinjauan
The trouble
In June 2024 the store sold IDR 1.37 billion from 3,248 orders, and both were falling. Its ad budget was spread thin across shop wide campaigns, with no clear view of which products carried the store.
The move
We moved the ad spend off shop wide campaigns and onto single products, rebuilt the listings around what shoppers type into Shopee search, tracked competitors, and added TikTok Shop and an affiliate programme.
Shopee Seller Centre, Performa Toko, Tinjauan
The result
In November 2025 the same screen read IDR 8.18 billion from 9,869 orders, six times the sales of June 2024. Not every month went up: sales fell 20.14% in March 2025 and rose 32.35% in April.
Case 02Shopee, TikTok Shop and Tokopedia, March to September 2026
Same screen, the month before the audit
The trouble
In the first quarter of 2026 the store sold under IDR 50 million a month, and a smaller share of its visitors ordered each month. Ads were already running, but the largest single ad was a shop banner with the weakest return of the six.
The move
An audit on 10 April 2026 ranked every product and every running ad by what it returned, and set a target of IDR 100 million a month. The ad budget went to what paid back, a new product was put at the centre, creators sold on commission, and three marketplaces went into one monthly report.
Shopee Seller Centre, Performa Toko, Tinjauan
The result
May closed at IDR 134.59 million, past the target, and July at IDR 158.56 million, 3.7 times the sales of March. The share of visitors who ordered fell from 3.74% to 2.50% on the way, and two months after the peak September still closed at IDR 109.97 million.
Case 03RedMart (Lazada) and Shopee Singapore, May to September 2026
RedMart seller analytics, sales by category by month
The trouble
In May 2026 the business sold SGD 34,122.95 on RedMart (Lazada) with its ad account below zero, two campaigns paused and 27 of 35 promotions expired. Its Shopee store sold SGD 3,013.70 with nothing switched on: no ads, no affiliates, no campaigns.
The move
We began with a read only audit and a profit model, to know what each product earns after fees. Only then did Shopee Ads go live, on 22 June, followed by a new RedMart campaign on 6 July, and from 22 September the RedMart promotions were put on a written daily routine.
RedMart seller analytics, sales by category by month
The result
RedMart sales went from SGD 34,122.95 in May to SGD 42,243.63 in September 2026, and RedMart orders from 2,073 to 2,694. Shopee sales stepped up from SGD 3,013.70 in May to SGD 4,562.45 in July, then held above SGD 4,300 in August and September.
Case 04Shopee Singapore, April to August 2026
Shopee Seller Centre, Business Insights, Overview
The trouble
In April 2026 the shop took 23 orders worth SGD 1,555.69, and on about half the days it sold nothing. Shoppers found the products and then left.
The move
We put the listings first: 17 were rewritten, with no ad spend in week one. The ads came back on about 9 May, and the budget rose in steps to SGD 1,000.00 in August, only on the campaigns that paid back.
Shopee Seller Centre, Business Insights, Overview
The result
August 2026 closed at SGD 12,974.95 from 252 orders, 8.3 times the sales of April. That month 4.32% of visitors bought, against 1.93% in our audit of April.
Case 05Shopee Singapore, June to July 2026
Shopee Seller Centre, Business Insights, Overview
The trouble
In June 2026 the store sold SGD 19,603.63, down 21.99% on May. About half of its sales came through affiliates, while search and paid traffic were idle.
The move
In month one we rewrote all 32 titles for search, sorted the store into categories and walked it as a shopper would. A month one report then showed the owner, product by product, where the new traffic leaked, with a fix for each leak.
Shopee Seller Centre, Business Insights, Overview
The result
July 2026 closed at SGD 28,147.28, up 43.58% on June. One listing that creators pushed carried the sales, and search, the part we rebuilt, brought 42.4% more clicks.
Case 06TikTok Shop Indonesia, August to September 2025
TikTok Shop Seller Center, GMV Max, Ringkasan
The trouble
In June 2024 the store sold on Shopee, where its sales and its orders were both falling. TikTok Shop was not yet one of its channels.
The move
One of the four changes of case 01: TikTok Shop was added as a second channel beside Shopee, with GMV Max ads running on it.
TikTok Shop Seller Center, GMV Max, Ringkasan
The result
In September 2025 the GMV Max ads brought IDR 1.21 billion of gross revenue from 1,120 orders, against IDR 766.4 million from 486 orders in August, and the cost of each order fell from IDR 24,203 to IDR 14,615.
Every result in a case is printed on a screenshot in that case. Where a figure is our own arithmetic, such as a multiple or an average order, the page says so. Where a finding comes from our own audit, review or report, it sits in a card marked as such.
Before and after are chosen from when the work began, not from the lowest month on file. Where the month before the work was itself a weak month, the page says so.
Shopee Indonesia is shown on ready to ship or paid orders, Shopee Singapore on paid orders unless the page says placed. Clients are not named. Uncropped originals can be shown on a call.
More questions? Write to us at hello@lokaworks.com
Tell us about your store in a free consultation and we will tell you where we would start. If you want the detail first, the Full Store Diagnosis costs USD 20IDR 300.000 per store and takes 3 business days from payment and data.