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Our workKnow the market before you spend

What buyers actually pay, and what your competitors sell.

We track the price a buyer sees after every campaign mechanic, the best sellers of your competitors and their estimated sales, and check that your products still make money once the vouchers stack.

  • The price the buyer pays: the list price, then Promo Extra, then vouchers
  • Prices, best sellers and estimated sales of competitors, on a schedule
  • A margin check product by product, after fees and vouchers
  • New launches spotted early
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What comes out of one order

What an order sells for is not what the seller receives: here is one order, line by line, as Shopee Indonesia sets it out.

One order
Order subtotal (Subtotal Pesanan)
IDR 500.000
The price of the items in the order, at the price you set, times the quantity. This is the figure most sellers think of as the sale.
Shipping, estimated (Estimasi Subtotal Ongkos Kirim)
IDR 0
Shipping passes through the statement: what the buyer paid, what goes to the courier and what the marketplace covers. Here the three lines cancel out.
Shipping paid by the buyer (Ongkir Dibayar Pembeli)
IDR 0
The part of the shipping cost the buyer paid at checkout. Here the buyer paid nothing.
Paid to the courier (Estimasi Ongkos Kirim yang Dibayarkan ke Jasa Kirim)
−IDR 15.000
What the courier charges for the parcel, by its weight, its size and the distance. The courier sets it.
Shipping discount from Shopee (Estimasi Potongan Ongkos Kirim dari Shopee)
IDR 15.000
The part of the shipping cost the marketplace covers under its shipping programme. The marketplace sets it.
Platform fees (Biaya Platform)
−IDR 41.250
What the marketplace keeps for the sale itself: the two lines below.
Admin fee (Biaya Administrasi)
−IDR 40.000
A share of the item price that the marketplace keeps, set by the marketplace by category and by the kind of seller account. Here it is 8.0% of the order subtotal.
Order processing fee (Biaya Proses Pesanan)
−IDR 1.250
A fixed amount charged on every order, whatever its size. The marketplace sets it. Here it is IDR 1.250.
Free shipping programme fee (Biaya Gratis Ongkir XTRA)
−IDR 20.000
The fee for the free shipping programme of the marketplace, a share of the item price charged while the store is in the programme. The marketplace sets the rate. Here it is 4.0% of the order subtotal.
Service fee (Biaya Layanan)
−IDR 22.500
Fees for the other marketplace programmes the store has joined: the line below.
Promo programme fee (Biaya Layanan Promo XTRA+)
−IDR 22.500
The fee for the promotion programme of the marketplace, a share of the item price charged while the store is in the programme. The marketplace sets the rate. Here it is 4.5% of the order subtotal.
Tax (Pajak)
IDR 0
Tax the marketplace withholds from the payout where the tax rules require it. The tax rules set it, not the marketplace or the seller. Here it is zero.
Estimated income (Estimasi Total Penghasilan)
IDR 416.250
What the marketplace pays out for the order once it is completed: the subtotal with every line above applied. Here 16.8% of the order subtotal went to fees.

This is before the costs the seller carries, which the marketplace statement does not show: ad spend, affiliate commission, returns and refunds, and the cost of the goods. That is what the margin check adds.

From your costs to a margin per SKU.

  1. Your costs, SKU by SKU

    We take the landed cost of each SKU and the price a buyer actually pays after Promo Extra and vouchers.

  2. The current rates of each platform

    Commission, service and payment fees, programme fees and the share of each voucher you carry, kept up to date for every marketplace you sell on.

  3. A margin per SKU, flagged

    Green, amber or red for each SKU, and for a red one the change that brings it back: a price, a voucher cap or an ad to pause.

  4. On the dashboard, every week

    The table sits on your dashboard and its changes are in the weekly recap. Tier I checks up to 50 products every month. The weekly check, the dashboard and the recap come with Tier II and III: up to 200 products on Tier II, all of them on Tier III.

What you receive in each tier

Tier IUSD 250IDR 3.000.000 a monthAbout SGD 320 a monthAbout MYR 1,020 a monthAbout PHP 15,800 a monthAbout THB 8,400 a month Tier IIUSD 400IDR 5.000.000 a monthAbout SGD 510 a monthAbout MYR 1,630 a monthAbout PHP 25,200 a monthAbout THB 13,400 a month Tier IIIFrom USD 750IDR 10.000.000 a monthAbout SGD 960 a monthAbout MYR 3,060 a monthAbout PHP 47,300 a monthAbout THB 25,000 a month
Market and competitor research 5 competitors, monthly 5 competitors, weekly 10 competitors and market size, weekly
Margin and pricing check Up to 50 products, every month Up to 200 products All products
Reporting
Monthly report, compared with the month before Included Included Included
Weekly recap Not included Included Included
Planning call every two weeks Not included Included Included
Store dashboard Not included Included Included

IDR prices apply to businesses billed in Indonesia.

See the full tiers

From real dashboards, names removed.

Real Shopee screens, with figures unchanged. Product photos and titles in the search results are blurred so that no seller can be identified.Swipe a screen sideways to see all of it, or tap it to open it full size.Tap a screen to open it full size.

Shopee Singapore search results sorted by Top Sales: product cards with blurred photos and titles, each showing its price, discount, rating and units sold a month. (opens the full image in a new tab)

Shopee, Singapore, Search sorted by top sales

One search sorted by Top Sales: 10 listings with what a buyer sees, from price and discount to rating and units sold a month. The first shows 2,000 or more sold a month at SGD 6.62; the last, 284 at SGD 11.69.

Shopee Ads keyword table: search terms, each with its search quality, search volume and suggested bid. (opens the full image in a new tab)

Shopee Ads, Search volume by keyword

Search terms with their search volume and the bid Shopee suggests for each. The first of the 6 on screen has a search volume of 90,610 and a suggested bid of IDR 618; the last, 27,503 and IDR 710.

From the case studies

Margin first, then the spend.

Case 03, Snack and grocery distributorRedMart (Lazada) and Shopee Singapore, May to September 2026

We did not start by adding spend. We started with what each product earns after fees, and the Shopee ads went live only after that.

  • A read only audit

    RedMart, the Lazada storefront and Shopee went through one audit on 22 May. Every edit, save and submit button was left alone.

  • Profit for each product

    A profit model on the cost file of the client, for the 36 pack sizes that had sold on Shopee, then a review of real Shopee fees and costs on 17 June.

  • Ads back on, by return

    Shopee Ads went live on 22 June. On RedMart the account was topped up within days of the audit, and a new campaign went live on 6 July.

  • Promotions on a routine

    A written routine, in force from 22 September: the top sellers are put forward for RedMart deals each working day, at a set discount, after a stock check.

The order mattered. The review of 17 June showed which range earned most, so when Shopee Ads went live one campaign went on that range, at SGD 50 a day against SGD 25 for the shop wide one, as our strategy note of early July records.

The client then showed us what our model had missed: a low priced single pack can lose money on Shopee once delivery is counted. Fees and cost of goods were in the model. Delivery was not.

Read the case: Snack and grocery distributor

Is this your store?

  • You sell, but too little is left

    What is going on

    Marketplace fees, vouchers and ad costs come off every order, and on discounted products they can take more than your margin. Sales go up while the money left over goes down.

    Check this first

    Take your best seller and work out the price after vouchers, minus marketplace fees, ad cost per order and product cost. If what is left is small or below zero, fix that product first.

    How we can help

    We check margin and pricing before every promo and show fees, ad cost and profit in one monthly report. The margin check comes with Tier II and Tier III.

What is holding your store back?

Ten quick questions, about two minutes. You get a plain answer on what to fix first, before you talk to anyone.

No sign up. Nothing is saved.

Start the store check

Frequently asked questions

More questions? Write to us at hello@lokaworks.com

What data do you check before you spend my budget?
Competitor sales, best sellers, price bands and search volume checked before we spend
Can we start small before we commit?
Yes. The consultation is free. After it, a Full Store Diagnosis costs USD 20IDR 300.000 per store: the 5 biggest leaks in your store, 3 main competitors, a keyword map for 10 products and the margin of your top 20 products, in three business days, with no commitment. A single package can also be bought for one job at a time. Start a monthly plan within 30 days of your report and the full diagnosis fee comes off your first invoice.
Do you take a percentage of my sales on top of the fee?
One fixed monthly fee, no percentage of your sales
Will I see profit, or only sales?
Profit counted after platform fees, ads, affiliate commission and your product cost (COGS) before any promotion runs

More of our work.

Start with a free consultation.

Tell us about your store and we will tell you which tier or package fits it. If you want the detail first, the Full Store Diagnosis costs USD 20IDR 300.000 per store and takes 3 business days from payment and data.

Book a free consultation Compare tiers