An audit first, then the levers went back on.

The Shopee store sold SGD 3,013.70 from 91 orders in May 2026, up 93.83% on April, with every lever off: the client confirmed no ads, no affiliates, no bundle deals and no campaigns.

The audit found where the money leaked. Voucher sales had fallen from SGD 841.92 in March to SGD 21.00 in the first 18 days of May, and in those 18 days shoppers put 226 units in their carts and bought 57.

In the months before 22 June the store was not advertising on Shopee. The June capture holds the first nine days: SGD 739.15 of sales on SGD 124.28 of spend, from 27 orders.

August is the second full month: SGD 3,334.23 of sales on SGD 344.27 of spend, from 95 orders. The click rate went from 2.74% to 3.52%.

May 2026, before any change: SGD 3,013.70 from 91 orders. July 2026, the first full month with ads: SGD 4,562.45 from 145 orders. By our arithmetic that is 51.4% more sales and 59.3% more orders.

May was itself a strong month, up 93.83% on April, so the base was not a low one.

The two months after July, on the same screen. August closed at SGD 4,417.73 from 128 orders and September at SGD 4,378.60 from 130 orders: a step up in July, then level.

Cancelled orders are the other thing to read here. Our June review named them as the leak. They stood at 11 in July, on the screen in the section before, then 5 in August and 1 in September.

The overview breaks July down by channel. Of SGD 4,562.45, product cards brought SGD 4,413.85, which is 97%. Inside product card sales, search was the largest source at 43.02%, SGD 1,898.83.

The ads card reads SGD 3,370.15, 74% of sales, in the first full month with ads. It is a separate count that overlaps the channel split, so the two are read side by side and not added together. Over the same month the store total rose 47.97% on June.

At the audit the RedMart ad account sat below zero with its campaigns paused. It was topped up, and the ads were spending again within days. On 6 July a new campaign went live. In August it ran on a budget of SGD 30 and a maximum bid of SGD 0.20, as the campaign row prints.

In about the month of May the old setup spent SGD 615.12 for 180 orders. In August the new campaign spent SGD 546.57 for 435 orders, on more than twice the clicks.

The same chart with the pointer on two different months. In May 2026 the account took 2,073 orders from 1,791 customers. In September it took 2,694 orders from 2,276 customers.

By our arithmetic that is 30.0% more orders and 27.1% more customers. The line dips in June and July before it climbs, so the rise was not a straight one.

This chart splits each month into customers buying for the first time and customers who had bought before. Every month carries its own printed label.

May 2026 reads 847 new and 992 existing. September reads 882 new and 1,455 existing. New customers were about level. Existing customers rose by 46.7%, which points at repeat buying more than at new reach.