A target of IDR 100 million a month, passed in the second month.

The first two months after the audit. April 2026 closed at IDR 94.70 million from 1,023 orders, up 118.53% on March. May closed at IDR 134.59 million from 1,275 orders, past the target.

Conversion did not follow: 2.68% in April and 2.86% in May, against 3.74% in March. The growth came from far more visitors, not from a better rate.

The product ads page of the store. In April 2026 the product ads sold IDR 97.27 million on IDR 8.40 million of spend. In July they sold IDR 162.40 million on IDR 16.08 million.

Our profit workbook of 17 June shows where the money went: of IDR 14.2 million spent on the five product ads from 1 May to 17 June, IDR 8.9 million was on the new product. Budget followed what sold.

The overview splits each month by where the sale happened. In April 2026 live and video affiliates brought IDR 16.04 million, 17% of sales. In July they brought IDR 58.07 million, 37%.

The ads card is a separate count that overlaps the others. It read 86% of sales in April and 89% in July. Paid traffic is the engine of this store, which is why the audit ranked every running ad by its return.

The product overview follows a shopper from the product page to the order. From March to July 2026 page views rose from 19,821 to 57,699 and shoppers adding to cart from 2,058 to 8,076.

The last step did not improve: 7.41% of product visitors ordered in March and 6.67% in July.

The traffic page counts everyone who reached the store or one of its product pages. In March 2026 that was 8,734 visitors and 23,827 product views. In July it was 23,328 visitors and 63,510 product views.

Most of the growth was new people. Returning visitors grew faster from a small base, from 685 to 2,551.

The sales funnel shows what the growth cost in conversion. In March 2026, 10,534 visits produced 608 buyers, 5.77%. In July, 47,723 visits produced 1,532 buyers, 3.21%.

That is what paid and affiliate traffic does: it brings more people who are less sure. Each buyer spent more, IDR 112,642 against IDR 82,602, and 95.56% of orders created reached ready to ship.

The same product was sold on TikTok Shop through creator videos and product ads. Sales there went from IDR 4.9 million and 36 orders in March 2026 to IDR 22.7 million and 240 orders in May.

By September the same page read IDR 6.2 million, down 50.49% on the 30 days before, from 71 orders. Creator led sales rise fast and fall fast, which is why we rebuilt the affiliate work in September. It is set out below, after the result.

The third marketplace, on the same three months. Tokopedia sold IDR 13.5 million from 77 orders in March 2026 and IDR 16.7 million from 142 orders in May.

September read IDR 11 million from 64 orders. Tokopedia took no part in the creator push, so it rose less and fell less. It sits in the same monthly report so that no channel is judged alone.

The affiliate page shows what slowed. Creators brought IDR 77.3 million from 854 orders in July 2026 and IDR 33.7 million from 387 orders in September.

No samples went out to creators in August. A channel that runs on new videos slows when the samples stop, so we rewrote the procedure: no creator now waits on an approval before the first message. It is in the next section.

It is dated 14 September 2026 and replaced the version of 8 September.

Two rules carry most of it. A sample is an investment, not a gift: it goes only to a creator who has already listed the product. And 3,000 followers with 500 views beat 50,000 followers with 100 views.

Commission rises in steps with what a creator has sold, and is never cut.

The yearly view of the same page. The whole of 2025 sold IDR 281.12 million from 3,503 orders. 2026 had sold IDR 887.32 million from 8,756 orders by the end of September.

The 2025 screen prints a rise of several thousand percent on the year before, because the store took its first order late in 2024: that figure compares a full year with the last three months of 2024.