Case studiesCase 04, Frozen food brand

A neglected Shopee shop, from SGD 1,556 a month to SGD 12,975.

Sales a month8.3 times

BeforeApril 2026

SGD1,555.69

AfterAugust 2026

SGD12,974.95

A frozen food brand in Singapore whose Shopee shop had barely been worked. April 2026 is the month we audited. Work began in May, on a plan that put the listings first, with the ad budget raised in steps. This is what the screens said, month by month, to August. The store stays unnamed. The figures are the ones on its screens.

Frozen food
Shopee
Singapore
Apr to Aug 2026

Screenshot: After. August 2026. Shopee Seller Centre, Business Insights, Overview — **After**August 2026

Orders a month: 252; August 2026. From 23 in April 2026.; 11 times
Visitors who bought: 4.32%; 232 buyers from 5,370 visitors. August 2026. 1.93% in our audit of April.
Ad spend a month: SGD 1,000.00; August 2026. SGD 100.00 in April, SGD 192.42 in May, SGD 571.92 in July.; Raised in steps

From the Shopee Seller Centre of the store, orders placed. The multiples are our arithmetic. The April share of visitors who bought is from our audit.

In short

The problem
In April 2026 the shop took 23 orders worth SGD 1,555.69, and on about half the days it sold nothing. Shoppers found the products and then left.
What we changed
We put the listings first: 17 were rewritten, with no ad spend in week one. The ads came back on about 9 May, and the budget rose in steps to SGD 1,000.00 in August, only on the campaigns that paid back.
The result
August 2026 closed at SGD 12,974.95 from 252 orders, 8.3 times the sales of April. That month 4.32% of visitors bought, against 1.93% in our audit of April.

The problem

SGD 1,555.69 in a month, with ads on for seven days of thirty.

April 2026

This is the starting point, before any of our work: a shop that had no sale on about half the days of the month.

BeforeApril 2026: sales of SGD 1,555.69 a month, the month before our work.
AfterAugust 2026: sales of SGD 12,974.95 a month.

Screenshot: Before. April 2026. Shopee Seller Centre, Business Insights, Overview — **Before**April 2026

April 2026 is the month before our work. The Shopee shop took 23 orders worth SGD 1,555.69, and the sales line sat on zero for about half the month.

Our audit covered 2 April to 1 May. Ads had run for seven days and then stopped, and most days without a sale were days without ads. One bundle made 64% of sales. Shoppers clicked at a healthy rate and then left: most products had no more than two reviews.

In the audit, 2 April to 1 May 2026

Days with ads: 7 of 30
Days with no sale: 13 of 30
Sales from one bundle: 64%
Clicks on products, and orders: 775 clicks, 24 orders
Reviews on each product: 0 to 2
Buyers who had bought before: None of 23

From our audit of the Seller Centre exports. Not on the screen.

Time stamps on these screens

Data Period: By Month 2026.04 (GMT+08): April 2026, Singapore time.
Order Type: Placed Order: Orders placed, before cancellations. The result below uses the same filter.
vs Previous Month shows a dash: These tiles print no comparison with March.
1 Apr to 1 May: The chart axis. On a 30 day month the last tick is the first day of the next month.

What we changed

Fix the page first, then pay for the traffic.

The audit said shoppers found the products and then left. So the plan put the page first: week one on the listings with no ad spend. The ads came back on about 9 May, and the budget rose only as the return held.

17 listings rewritten
Listings rewritten on the words shoppers type into Shopee search, with a new shop banner and new main product images.
Budget on the two best ads
In May the ad budget moved to the two campaigns with the highest return. By July four product campaigns were running.
Campaigns and vouchers
The shop was enrolled in two Shopee campaigns, and the platform voucher and the delivery options were set up.
A violation cleared
A listing violation was found and resolved, which kept the products visible.

The order was deliberate. Paying for clicks onto a page that does not convert only buys a larger leak, so the plan put the page first.

Chat, packing and delivery stayed with the client throughout. We ran the listings, the ads, the promotions and the reporting.

What was done, and when

About 2 May 2026Audit of 2 April to 1 May delivered, with a plan for month one.
May17 listings rewritten. Shop banner and main images replaced. A listing violation resolved.
About 9 MayAds restarted. During May the budget moved to the two campaigns that returned most.
23 and 31 MayTwo Shopee campaigns joined, the first running 23 May to 24 June, the second 31 May to 30 June. Platform voucher and delivery options set up in May.
About 5 JuneMay report to the owner: sales, fees, refunds and account health.
About 1 JulyJune report, with a product ranking and a competitor price check.
About 13 AugustThree month review.

Dates marked about are the dates of our files. 9 May is read from the ads chart.

The first two months, May and June 2026

May closed at SGD 1,915.60, June at SGD 4,808.51.

In the first two months of our work, sales rose in May and much faster in June, and the first sales through affiliates appeared.

Screenshot: Month one. May 2026. Business Insights, Overview, scrolled to Traffic Sources — **Month one**May 2026

Screenshot: Month two. June 2026. Same screen — **Month two**June 2026

The first two months of work, on paid orders. May 2026 closed at SGD 1,915.60, up 23.14% on April, with SGD 1,018.78 of it touched by ads. June closed at SGD 4,808.51, up 151.02%, with SGD 3,215.94 touched by ads.

Affiliate sales appear for the first time in June, at SGD 133.10, 3% of sales.

On the two screens
	May 2026	Jun 2026
Total sales	SGD 1,915.60up 23.14%	SGD 4,808.51up 151.02%
Product cards	SGD 1,768.63up 18.88%	SGD 4,576.76up 158.77%
Sales touched by ads	SGD 1,018.78up 123.95%	SGD 3,215.94up 215.67%

Changes against the month before, as Shopee shows them.

Time stamps on these screens

Data Period: By Month 2026.05 (GMT+08), 2026.06 (GMT+08): May and June 2026.
Order Type: Paid Order: Paid orders here. The April and August screens use orders placed.
Scrolled captures: The pages were scrolled, so the top tiles are hidden under the period bar. On the May capture their lower edge still shows. A mouse pointer is visible.
Visitors 132, Orders 2: On the May capture, the small panel on the right shows the day of capture, not the month.

Shopee Ads, April to August 2026

Ad sales: SGD 454.92 in April, SGD 10,152.60 in August.

These two screens are the advertising alone: what the shop spent on Shopee Ads in each month, and the sales and orders those ads brought.

Screenshot: Before. April 2026. Shopee Ads, Performance — **Before**April 2026

Screenshot: After. August 2026. Shopee Ads, Product Ads, Performance — **After**August 2026

April shows the advertising of the month before our work: SGD 100.00 of spend, SGD 454.92 of sales and 6 orders. Our audit found it was one campaign that ran for seven days.

August shows it run every day to about 24 August: SGD 1,000.00 of spend, SGD 10,152.60 of sales and 197 orders. The click rate rose from 2.74% to 4.56%.

On the two screens
	Apr 2026	Aug 2026
Ad sales	SGD 454.92	SGD 10,152.60
Ad spend	SGD 100.00	SGD 1,000.00
Orders	6	197
Clicks	190	5.1 thousand
Click rate	2.74%	4.56%

Time stamps on these screens

01/04 - 30/04 (GMT+8): April. Shopee Ads prints no year. Spend, sales and clicks match our audit of April 2026.
01/08 - 31/08 (GMT+8): August 2026.
Expense $1,000.00: The August chart falls to zero after about 24 August. That suggests the budget for the month ran out first.
Mouse pointer: Visible on the April capture. Nothing on it is changed.

Shopee Ads, May and July 2026

The budget rose in steps, and each step had to earn the next.

May and July are the two steps between April and August on the same ads screen: the spend went up, and the sales from the ads went up with it.

Screenshot: Month one. May 2026. Shopee Ads, Product Ads, Performance — **Month one**May 2026

Screenshot: Month three. July 2026. Same screen — **Month three**July 2026

The steps between April and August. May: SGD 192.42 of spend for SGD 1,178.75 of sales and 19 orders. July: SGD 571.92 of spend for SGD 6,517.90 of sales and 136 orders.

The rule was to raise the budget on the campaigns that paid back and to trim or pause the rest. Our three month review lists the four product campaigns of July, with what each one spent and sold.

In our three month review, August 2026

The best selling bundle: SGD 294 spent, SGD 3,285 sold
A one kilo pack: SGD 154 spent, SGD 1,598 sold
A half kilo pack: SGD 109 spent, SGD 1,473 sold
A second bundle: SGD 15 spent, SGD 162 sold

From our three month review for the client. Not on the screens above.

Time stamps on these screens

01/05 - 31/05 (GMT+8), 01/07 - 31/07 (GMT+8): May and July. No year is printed. Both match our reports for 2026.
Flat line at the start of May: The chart sits at zero until about 9 May, when the ads restarted.
Flat line at the end of July: The chart falls to zero after about 22 July.
Sales $1,178.75 and $6,517.90: Higher than the ads card on the paid order overviews of the same months. In April and August, where the overview is on orders placed, the two agree.

Where the sales came from, April to August 2026

Sales from search: SGD 534.88 to SGD 4,152.41 a month.

This screen splits the sales of a month by where the shopper came from, so the effect of the rewritten listings can be read on the row for search.

Screenshot: Before. April 2026. Business Insights, Overview, Traffic Sources — **Before**April 2026

Screenshot: After. August 2026. Same screen — **After**August 2026

Search is where the listing work shows. In April 2026 shoppers arriving from Shopee search made 278 product clicks and bought SGD 534.88. In August they made 3,818 clicks and bought SGD 4,152.41.

The ads card rose from SGD 454.92, 29% of sales, to SGD 10,152.60, 78%. It overlaps the other cards, because Shopee counts ad sales inside the same total. Affiliate sales reached SGD 736.19 in August, 6% of sales.

On the two screens
	Apr 2026	Aug 2026
Sales from search	SGD 534.88	SGD 4,152.41
Clicks from search	278	3,818
Product card clicks, all sources	701	10,411
Sales touched by ads	SGD 454.92	SGD 10,152.60

Time stamps on these screens

Data Period: By Month 2026.04 (GMT+08), 2026.08 (GMT+08): April and August 2026, orders placed.
Real-time Metrics: The day of capture, not the month. Both were captured on the same day.
191,257.14%: The April table compares with a month of almost no activity.

Month three, July 2026

July: SGD 9,496.30 from 204 paid orders, almost double June.

Sales nearly doubled in a month when fewer people visited the shop: the growth came from more visitors buying, not from more visitors.

Screenshot: Month three. July 2026. Business Insights, Overview — **Month three**July 2026

July on paid orders: SGD 9,496.30, up 97.49% on June, from 204 orders, up 110.31%. Product cards brought SGD 8,927.70, and the ads touched SGD 6,300.45, 66% of sales.

Our review adds what the screen does not show. Visitors fell from 5,688 in June to 4,905 in July while sales nearly doubled, so the gain came from more visitors buying, not from more visitors. 182 of the 192 buyers in July were new to the shop.

In our three month review, August 2026
	May	Jun	Jul
Visitors	4,499	5,688	4,905
Product clicks	2,373	5,166	9,854
Buyers	30	95	192
New buyers	27	93	182

From our three month review for the client. It counts clicks across the whole shop. Not on the screen.

Time stamps on these screens

Data Period: By Month 2026.07 (GMT+08): July 2026.
Order Type: Paid Order: Paid orders.
Sales Today $57.00: The side panel shows the day of capture, not July.
Scrolled capture: The page was scrolled a little when captured. A mouse pointer is visible.

The result

SGD 1,555.69 a month to SGD 12,974.95, in four months.

August 2026

On the same screen with the same filters, four months apart, April had no sale on about half its days and August had sales on every day.

Screenshot: After. August 2026. Same screen, same filters — **After**August 2026

August 2026 closed at SGD 12,974.95 from 252 orders placed, against SGD 1,555.69 and 23 orders in April. Every day of August had sales. In April about half the days had none.

Orders grew faster than sales: the average order went from about SGD 68 to about SGD 51. Our review of May to July puts the smaller basket down to a smaller pack that became the way in for new buyers.

Before and after
	Apr 2026	Aug 2026	Change
Sales a month	SGD 1,555.69	SGD 12,974.95	8.3 times
Orders a month	23	252	11 times
Average order	about SGD 68	about SGD 51	down 24%

Orders placed, on both screens. The change column and the average order are our arithmetic.

Time stamps on these screens

Data Period: By Month 2026.04 (GMT+08): April 2026, the month we audited.
Data Period: By Month 2026.08 (GMT+08): August 2026.
Order Type: Placed Order: Orders placed, on both screens. The section below shows the paid figure for August.
vs Previous Month: Against the month before. April prints dashes.

Visitors to buyers, August 2026

In August 4.32% of visitors bought. In the audit of April it was 1.93%.

This screen follows the visitors of the month down to the orders they placed and paid for, which is where the audit of April had found the leak.

Screenshot: After. August 2026. Business Insights, Sales, Sales Overview — **After**August 2026

The sales overview closes the case. In August 2026, 5,370 visitors produced 232 buyers who placed SGD 12,974.95 of orders. 230 of them paid, 99.14% of the buyers who placed an order, for SGD 12,843.95.

The audit of April found the leak after the click: 1,191 visitors and 23 buyers, 1.93%. The same measure reads 4.32% here. The traffic grew, and more than twice as much of it bought.

On the screen, August 2026
Visitors	5,370up 9.48%
Buyers, orders placed	232up 20.83%
Visit to placed order	4.32%
Sales for each paying buyer	SGD 55.84up 11.14%

Changes against July 2026. The April figure in the headline is from our audit.

Time stamps on these screens

Data Period: By Month 2026.08 (GMT+08): August 2026.
Placed Order, Paid Order: The second and third stages of the funnel, after Visit: orders placed, then orders paid.
Mouse pointer: Visible on the capture. Nothing on it is changed.

The other five cases.

All six cases, and how the numbers were produced

What would we change in your store?

Tell us about your store in a free consultation and we will tell you where we would start. If you want the detail first, the Full Store Diagnosis costs USD 20IDR 300.000 per store and takes 3 business days from payment and data.

Book a free consultation See the services

A neglected Shopee shop, from SGD 1,556 a month to SGD 12,975.

In short

17 listings rewritten

Budget on the two best ads

Campaigns and vouchers

A violation cleared

The other five cases.

What would we change in your store?