Seventeen months, six times the monthly sales.

This is the ads page for every pay per click campaign in the store. In March 2025 the ads sold IDR 901.6 million on IDR 15.2 million of spend. In April they sold IDR 1.7 billion on IDR 17.6 million.

The method was to move budget toward products with a high margin or low visibility, while spend on the existing best sellers was held steady. Spend rose by about a sixth. The sales it bought nearly doubled.

Eight months after March the same page reads IDR 2.8 billion of ad sales on IDR 18.4 million of spend. Clicks are back at the March level, 60.7 thousand against 61.1 thousand, yet the ads sold about three times as much.

That is what single product ads on exact match keywords do: fewer wasted clicks, and each click lands on a product chosen because it sells.

The same product ad, one month apart: IDR 96.2 million of ad sales on IDR 554.5 thousand of spend in November 2025, then IDR 135.2 million on IDR 539 thousand in December, the month after the result month of this case.

Its main keyword, monitor 19 inch, runs on exact match at a bid of IDR 300 a click. That one keyword returned IDR 53,694,173 in November and IDR 64,669,939 in December.

The product overview shows the whole path from search to order. Between March and April 2025 clicks from Shopee search rose from 116,305 to 131,344, product page views from 599,627 to 690,210, and shoppers adding to cart from 37,261 to 42,103.

Listing work sits behind this: titles and attributes written for the words shoppers search, with flash sales and price changes as the promotional layer on top.

The traffic page counts everyone who reached the store or one of its product pages. In March 2025 that was 160,820 visitors and 696,021 product views. In November 2025 it was 183,293 visitors and 751,962 product views.

New visitors grew from 114,471 to 129,078 and returning visitors from 46,349 to 54,215, so the growth came from both reach and repeat custom.

The affiliate programme pays creators a commission on what they sell. In March 2025 it brought IDR 1 billion of confirmed sales for an estimated IDR 8.1 million of commission. In April it brought IDR 1.6 billion for IDR 15.5 million.

Orders went from 1.4 thousand to 2 thousand, and new buyers from 1.1 thousand to 1.5 thousand: most affiliate buyers had never bought from the store before.

TikTok Shop was added as a second channel beside Shopee. Its GMV Max ads brought IDR 766,438,839 of gross revenue from 486 orders in August 2025, and IDR 1,207,158,787 from 1,120 orders in September.

Spend went from IDR 11,762,606 to IDR 16,368,417, while the cost of each order fell from IDR 24,203 to IDR 14,615.

The same overview breaks the month down by channel. Of IDR 8.18 billion, product pages brought IDR 7.47 billion, which is 91%. Seller live brought IDR 387.17 million and affiliates IDR 325.15 million.

Inside product page sales, search is the largest source at 61.82%, about IDR 4.62 billion, with recommendations next among the sources shown, at 8.07%. That is the listing work showing up as sales.

In November 2025, 238,287 visitors produced 8,895 buyers who placed IDR 9.32 billion of orders.

8,523 of those buyers reached ready to ship, which is 95.82%, for the IDR 8.18 billion in the result above. Sales per buyer were IDR 960,211.