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Case studiesCase 06, Computer and IT category on TikTok Shop

A second channel on TikTok Shop: IDR 1.21 billion a month from its ads.

Sales from TikTok GMV Max adsIn one month

BeforeAugust 2025

IDR766.4million

AfterSeptember 2025

IDR1.21billion

The consumer electronics store of case 01 on its second marketplace. TikTok Shop was added as a second channel beside Shopee, and this case reads its GMV Max ads for two months in a row, August and September 2025, on the TikTok Shop Seller Center of the store. The store stays unnamed. The figures are the ones on its screens.

  • Computer and IT retail
  • TikTok Shop
  • Indonesia
  • Aug to Sep 2025
AfterSeptember 2025
Screenshot: After. September 2025. TikTok Shop Seller Center, GMV Max, Ringkasan Open the screenshot at its own size

TikTok Shop Seller Center, GMV Max, Ringkasan

Orders from the ads
1,120
September 2025. From 486 in August 2025.
Cost per order
IDR 14,615
September 2025. From IDR 24,203 in August 2025.
Ad spend
IDR 16,368,417
September 2025. From IDR 11,762,606 in August 2025.

From the TikTok Shop Seller Center of the store, the GMV Max summary, per month. The store is the one of case 01.

In short

  1. The problem

    In June 2024 the store sold on Shopee, where its sales and its orders were both falling. TikTok Shop was not yet one of its channels.

  2. What we changed

    One of the four changes of case 01: TikTok Shop was added as a second channel beside Shopee, with GMV Max ads running on it.

  3. The result

    In September 2025 the GMV Max ads brought IDR 1.21 billion of gross revenue from 1,120 orders, against IDR 766.4 million from 486 orders in August, and the cost of each order fell from IDR 24,203 to IDR 14,615.

The problem

One marketplace, with sales and orders both falling.

Shopee, June 2024

This is the store before any of the changes: on Shopee, in a month when its sales and its orders were both down on the month before.

The store on ShopeeJune 2024
Screenshot: The store on Shopee. June 2024. Shopee Seller Centre, Performa Toko, Tinjauan Open the screenshot at its own size

Shopee Seller Centre, Performa Toko, Tinjauan

June 2024 is where the story starts. The store sold IDR 1.37 billion that month, 4.52% less than in May, from 3,248 orders, down 17.75%.

That story, and what became of it on Shopee, is case 01. This case follows the other marketplace: TikTok Shop, which was added as a second channel beside Shopee.

Time stamps on these screens
Per Bulan 2024.06 (GMT+07)
One calendar month, June 2024, Jakarta time.
Status Pesanan: Pesanan Siap Dikirim
Only orders that reached ready to ship are counted.
vs Bulan Sebelumnya
Each small percentage compares June with May 2024.
Rp 1.366,15M
On this screen M is million and the comma is a decimal point: 1,366.15 million rupiah, which is IDR 1.37 billion.

What we changed

TikTok Shop, added as a second channel beside Shopee.

We changed four things, from where the ad budget went to where the store sells.

  • Ads on single products

    Paid spend moved off shop wide campaigns and onto single products, at exact match and on low bids.

  • Listings rebuilt for search

    Titles, attributes, photos and descriptions rebuilt around what shoppers type into Shopee search.

  • Competitors tracked

    Competitor prices and their hero products tracked alongside the store.

  • TikTok Shop and affiliates

    TikTok Shop and an affiliate programme added alongside Shopee.

All four are told in case 01. This case stays with the fourth, where the store sells: TikTok Shop was added as a second channel beside Shopee.

The ads on it are GMV Max ads. The two screens in the result below are the summary of those ads, for August and for September 2025.

The result

On TikTok Shop, revenue from GMV Max ads went from IDR 766.4 million to IDR 1.21 billion.

TikTok Shop, August to September 2025

A second channel beside Shopee, where the ads brought more revenue and more orders in September than in August while each order cost less.

BeforeAugust 2025
Screenshot: Before. August 2025. TikTok Shop Seller Center, GMV Max, Ringkasan Open the screenshot at its own size

TikTok Shop Seller Center, GMV Max, Ringkasan

AfterSeptember 2025
Screenshot: After. September 2025. Same screen Open the screenshot at its own size

Same screen

TikTok Shop was added as a second channel beside Shopee. Its GMV Max ads brought IDR 766,438,839 of gross revenue from 486 orders in August 2025, and IDR 1,207,158,787 from 1,120 orders in September.

Spend went from IDR 11,762,606 to IDR 16,368,417, while the cost of each order fell from IDR 24,203 to IDR 14,615.

On the two screens
Aug 2025Sep 2025
Gross revenueIDR 766,438,839IDR 1,207,158,787
Orders4861,120
Ad spendIDR 11,762,606IDR 16,368,417
Cost per orderIDR 24,203IDR 14,615
Time stamps on these screens
Agt 01, 2025 - Agt 31, 2025
1 to 31 August 2025. Agt is Agustus.
Sep 01, 2025 - Sep 30, 2025
1 to 30 September 2025.
(UTC+07.00) Waktu Indonesia Barat
Western Indonesia Time, the Jakarta time zone.
Blank area, top left
The shop name sat inside this dashboard and has been blanked. Nothing else on the capture is changed.

The other five cases.

All six cases, and how the numbers were produced

What would we change in your store?

Tell us about your store in a free consultation and we will tell you where we would start. If you want the detail first, the Full Store Diagnosis costs USD 20IDR 300.000 per store and takes 3 business days from payment and data.

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