Month one: sales up 43.58%, and every title rebuilt for search.

June 2026 is the month before our work. The store sold SGD 19,603.63, down 21.99% on May, from 665 orders. The ads card reads SGD 0.00: no sale came through Shopee Ads.

Our audit in June found one engine doing the work. Affiliates brought about half of sales, three of them carried 53% of that, and a third of it came through cashback and deal sites. Search and paid traffic were idle.

The search review of 7 July set the rule for every title. One of the best sellers had been shown 56,665 times and clicked from search 67 times, because its title led with a collection name nobody types.

The new titles now carry words such as lunch box, searched 21,075 times a month, and water bottle, 72,588 times.

The affiliate page for July 2026: SGD 15.9 thousand of sales, up 33.64%, from 434 orders and 21.3 thousand clicks, for an estimated SGD 1.4 thousand of commission.

Our June audit had mapped this channel: about half of the store, with three affiliates carrying 53% of it. In July we tracked it creator by creator. The month one report named the creator whose pause took SGD 2,415 of sales off the former best seller, and had the brief ready to bring that creator back.

Month one, on the same screen with the same filters. July 2026 closed at SGD 28,147.28 against SGD 19,603.63 in June, up 43.58%, on 638 orders against 665. The average order went from about SGD 29 to about SGD 44.

One listing that creators pushed carried the month: its sales went from SGD 1,948 to SGD 10,298 in our report. Search, the part we rebuilt, brought 42.4% more clicks. Our reports on July set out both for the owner, product by product, with the fixes below.

Two of the four sit between the click and the order, where the store earns or loses the visitors it already has. One is the calendar of sale days. The fourth is the creator channel the June audit had flagged.

The report closed month one with a fix for each, and five decisions set out for the owner.